Let’s not let the flavor of Sri Lanka die away

  Both the micro and macro environment of a business is crucial to account for, while running the business. Even though these factors will not be controlled by the company, those facts effect the progress of the company. Rasa Bojun being a Sri Lankan restaurant in London, capturing the market crucially depending on having a clear vision and strategy to face the challenges of the external environment Political   UK government brings a program called “Eat Out to Help Out” in 2020 in order to help out to get  back on track after the pandemic   EU countries are responsible for the majority of the demand for UK food, feed and drink exports (60% in 2016) After the Brexit, one of the benefits of an independent trade policy would be the freedom to import food from regulatory regimes             Economical   In October 2022 inflation rate rose to 11.1% which affects...

  Rasa Bojun as a Sri Lankan restaurant with Sri Lankan authentic cuisine targets Sri Lankans who lives in London. In Harrow many Sri Lankans lives comparatively, which adds competitive advantage to the company while attracting customers. In the year 2017 approximately 142, 000 Sri Lankans migrated to UK. According to ONS 2017, 67,000 +/- 12,000 men and 75,000 +/- 13,000 women were among the 142,000 migrants who arrived between 2016 and 2017 What are the categories we consider? Geographic Region - South East England, North West, North East, East of England, East                         Midlands, Yorkshire and the Humber, West Midlands, South West England, Greater London Cities – All 51 cities in England   Age – 10-18, 19-25, 25-45, 46-60, 60+ Demographic Gender – Male, Female, Other ...

  As a company establish itself in a market where related products and services exist, the pressure that they deal with names competitive intensity. Rasa Bojun experience high competition from other Sri Lankan restaurants in the surrounding. The menu with both veg and non-veg options clearly gives customers a variety of options that corresponds with their lifestyles. There are several victorious Sri Lankan restaurants in the corner such as Sambal Kitchen, Ghana, Virundhu, and Trinco Bay provides authentic Sri Lankan dishes. Sri Lankans are the main target of all these restaurants, which creates great competitiveness to each other. When it comes to usage of sources, such as digital platforms other restaurants play hard to attract customers with increased social media networks and variety of menu options. Rasa Bojun needs to understand the market well and adopted to the market by understanding the competition. Innovation is the key feature of a profitable company, to which appr...

  Digital marketing is the newly arising marketing practice where products and services are promoting and selling via digital platforms such as websites, social media, and mobile apps by connecting customers with the company when they are online. Food sector is no less, due to the advancement in the technology, conventional marketing was replaced by e-commerce. As sales are the results of success, digital marketing nowadays helps effective marketing to promote brands, and attract customers. Today, many people choose online data since it’s easy to track. RasaBojun engage with customers with their website, Facebook, and Instagram. In Facebook with 393 followers with 25 posts, Instagram with 215 followers and 19 posts represents the low engagement of the restaurant with digital marketing platforms to attract customers.   In the website home page maintained quite well with visuals with features which are simple and user friendly. Social media and e-commerce is crucial nowadays...

  In every business operation, overcoming challenges growing towards success is the ultimate goal. Obstruct against the inflation rates and managing the hygiene and legal policies plays a critical role in the success of RasaBojun Customer service, food, and marketing is core elements of a restaurant. Signature dishes, manners, greetings, cultivating good people skills, attractive packaging, quality products, less waiting times, and willing to make changes will increase value of a restaurant branding. Low cost and no cost marketing strategies such as social media marketing not only attracts customers rather more effective. Managing cost is significant in business, thus marketing as a really important role in business saving money could budget the principle where else. Rasa Bojun digital marketing approach lacks several features reaching to customers regularly by tracking social channels, using paid traffic, informative homepage, use correct web page keywords, reviewing the platfor...