Blog 1 - Let’s not let the flavor of Sri Lanka die away

 

Rasa Bojun is a restaurant with shared ownership that serves a variety of exquisite Ceylonese cuisines and tastes to Sri Lankan food connoisseurs in London. When it was found, the restaurant was called as Hot Claypot Limited, but in December of 2017, the name was changed to "Rasa Bojun".





In this blog series, we will elaborate on digital vision to keep the brand alive and strategy to reach our potential customers with the goal of increasing sales for the restaurant.

 

Where do we stand in the industry?

Before we started anything, we conducted a situational analysis to have a thorough grasp of the market and our place in it.

Let’s start with the Market.

The restaurant sector in the United Kingdom has grown through time, and it rose to 92,526 by 2020. Moreover, in 2017, there were 7990 legal restaurants and 5785 unlicensed restaurants and cafes in London and by 2020, the numbers increased to 8460 licensed restaurants and 6285 unlicensed restaurants and cafés.

Rasa Bojun is a Sri Lankan restaurant located in Rayners Lane, Harrow, London that mostly serves Sri Lankans from the surrounding region. The target market is niche when compared to other local restaurants, and there are just a few places that specialize on Ceylon cuisine. This year, we are also attempting to make changes with their digital presence to make the magic happen.

 

Here is Micro challenges and opportunities

Strengths

Brand awareness in the town

Talented chefs and staff

Wide variety of Sri Lankan foods

Weakness

Low social media engagement

Financial limitations

Limited staff and delivery

Opportunities

Increased number of Sri Lankan migrants

Advanced social media technologies to reach more customers

Enhanced delivery options

Threats

Rising number of Sri Lankan based restaurants

Trend of home-cooked meals

Consumer affordability limitations due to inflation

 














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