Blog 4 - Dealing with competitive intensity

 



As a company establish itself in a market where related products and services exist, the pressure that they deal with names competitive intensity.

Rasa Bojun experience high competition from other Sri Lankan restaurants in the surrounding. The menu with both veg and non-veg options clearly gives customers a variety of options that corresponds with their lifestyles. There are several victorious Sri Lankan restaurants in the corner such as Sambal Kitchen, Ghana, Virundhu, and Trinco Bay provides authentic Sri Lankan dishes. Sri Lankans are the main target of all these restaurants, which creates great competitiveness to each other.

When it comes to usage of sources, such as digital platforms other restaurants play hard to attract customers with increased social media networks and variety of menu options.

Rasa Bojun needs to understand the market well and adopted to the market by understanding the competition. Innovation is the key feature of a profitable company, to which appreciation of opportunities of the company such as acceptable Sri Lankan population around Harrow, and strategic planning towards competition is foremost.

Competitive prices, having specialized unique menu, and great customer service are some features a restaurant could strategically plan, because customers prefer restaurants with the aforementioned features. Rasa Bojun could be more particularized with the menu with different food and beverage options with variety of options, since already many restaurants provide Sri Lankan cuisines, creativity could attract loyal customers. Payment options and services could be advances according to customer preferences. In restaurants interior designs attract a set of customers, since the restaurant gives the feeling of home to the customers, adding unique and attractive surroundings will save a memorable experience with customers, which calls them for more social and community gatherings. Encourage customers to promote the restaurant and request their feedbacks, which will help attracting newer customers. Different promos and discounts could be a good promotion move too. To which Rasa Bojun could figure out the pain points and touch points of customers and what the company could provide.

























































































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