Blog 5 - Keys for Digital Vision

 


Digital marketing is the newly arising marketing practice where products and services are promoting and selling via digital platforms such as websites, social media, and mobile apps by connecting customers with the company when they are online. Food sector is no less, due to the advancement in the technology, conventional marketing was replaced by e-commerce. As sales are the results of success, digital marketing nowadays helps effective marketing to promote brands, and attract customers. Today, many people choose online data since it’s easy to track.

RasaBojun engage with customers with their website, Facebook, and Instagram. In Facebook with 393 followers with 25 posts, Instagram with 215 followers and 19 posts represents the low engagement of the restaurant with digital marketing platforms to attract customers.

 



In the website home page maintained quite well with visuals with features which are simple and user friendly. Social media and e-commerce is crucial nowadays, and food industry and restaurants adopt to it very well. Effective digital marketing is cost effective, have multiple strategies, and reach to higher global audience. In social media RasaBojun could post more professional and attractive pictures, and posts on offers and new events. Facebook, Instagram as the most crowded social media among youth, the restaurant could attract the target marketing easily with better digital marketing usage

 Restaurant industry for instance, e-commerce attracts potential customers at very low cost. Not only to the restaurants, Digital marketing allows buyers to check for feedbacks and reviews, so it guarantee the loyalty

For a better customer engagement a website should have attractiveness, and easy and smooth navigations, check in and checkout process, good customer feedbacks. RasaBojun should improve the website with more pictures, and easy appealing features. Website reservations help customers to book ahead and avoid onsite issues with crowding. Using digital audits loyal customers, and their expectations could be figure out, which could be used to improve the business. Nevertheless RasaBojun could use digital marketing to engage with customers more and improve the brand recognition. So the DIGITAL VISION of Rasabojun is to Improve the Existing digital presence which drives customers toward the brand to take the brand name next level. You can find out some in dept data which we took out from Digital audit. 




















Comments

Post a Comment

Popular posts from this blog

Blog 1 - Let’s not let the flavor of Sri Lanka die away

Image
  Rasa Bojun is a restaurant with shared ownership that serves a variety of exquisite Ceylonese cuisines and tastes to Sri Lankan food connoisseurs in London. When it was found, the restaurant was called as Hot Claypot Limited, but in December of 2017, the name was changed to "Rasa Bojun". In this blog series, we will elaborate on digital vision to keep the brand alive and strategy to reach our potential customers with the goal of increasing sales for the restaurant.   Where do we stand in the industry? Before we started anything, we conducted a situational analysis to have a thorough grasp of the market and our place in it. Let’s start with the Market. The restaurant sector in the United Kingdom has grown through time, and it rose to 92,526 by 2020. Moreover, in 2017, there were 7990 legal restaurants and 5785 unlicensed restaurants and cafes in London and by 2020, the numbers increased to 8460 licensed restaurants and 6285 unlicensed restaurants and cafés. Rasa ...
Read more

Blog 4 - Dealing with competitive intensity

Image
  As a company establish itself in a market where related products and services exist, the pressure that they deal with names competitive intensity. Rasa Bojun experience high competition from other Sri Lankan restaurants in the surrounding. The menu with both veg and non-veg options clearly gives customers a variety of options that corresponds with their lifestyles. There are several victorious Sri Lankan restaurants in the corner such as Sambal Kitchen, Ghana, Virundhu, and Trinco Bay provides authentic Sri Lankan dishes. Sri Lankans are the main target of all these restaurants, which creates great competitiveness to each other. When it comes to usage of sources, such as digital platforms other restaurants play hard to attract customers with increased social media networks and variety of menu options. Rasa Bojun needs to understand the market well and adopted to the market by understanding the competition. Innovation is the key feature of a profitable company, to which appr...
Read more